Or Yarok - When You Drink and Drive You Might Become A Donor

Concept / Art / Illustration

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Or Yarok is the leading non-profit association for safe driving in Israel. They wanted ads that approach the subject of drunk driving in a new enticing way. The insight is on the verge of dark humor - if you drink and drive you may die and your organs will be donated.

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WINNER - Golden Fish 2015

Cannes Lions best of print Israeli sister competition